Journal

Benchmark Drinks MD Paul Schaafsma says his new wine brand All (Good) Things has had Tesco’s most successful branded launch from the March-April range review, ranking first, third, and fifth among 62 new products, with close to 30,000 cases sold in its first 10 weeks. The range, comprising a Western Australian Sauvignon Blanc and Shiraz…

All Good Things, the new wine brand from Benchmark Drinks, has been featured in The Drinks Business. The article introduces the brand and outlines its approach to rethinking the mid-market wine category through a focus on quality, balance and accessibility. The piece reflects a broader shift in how wine is being positioned – moving towards…