Benchmark Drinks MD Paul Schaafsma says his new wine brand All (Good) Things has had Tesco’s most successful branded launch from the March-April range review, ranking first, third, and fifth among 62 new products, with close to 30,000 cases sold in its first 10 weeks.
The range, comprising a Western Australian Sauvignon Blanc and Shiraz plus a Marlborough Sauvignon Blanc, sits in the £7.50–£9.50 bracket, which Schaafsma calls “a sweet spot” for UK wine sales. The Marlborough Sauvignon Blanc is made by winemaker Matt Thompson, with fruit sourced from Dillons Point, the same coastal sub-region used by Greywacke and Cloudy Bay.
Tesco Group holds a six-month exclusivity on the range. In June, Booker will roll the Western Australian Sauvignon Blanc out to 4,000 convenience stores including Londis, Budgens, and Premier, a move Schaafsma believes is unprecedented for a new brand in the group.
Further expressions in development include a Frankland River Pinot Noir and a Margaret River Chardonnay.
Read the full story at The Drinks Business.